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About GraceNote Media
At GraceNote Media, we believe in providing businesses what they need to be successful. There is no such thing as a one-size-fits-all approach when it comes to online marketing. Each business has a unique goal and target audience. A digital marketing campaign should be designed around the unique attributes of those target audiences. Our process involves an in-depth analysis and research of every target market and then a recommendation of which services will be most appropriate to that campaign. This ensures that we can provide each business (regardless of size) with the most effective digital marketing mix possible.
Search Engine Optimization (SEO) is the process of connecting you with your online audience through a set of keywords. If integrated correctly into your digital marketing strategy, SEO can be highly effective at driving new business and connecting with your existing customers.
A good design says it all. If the design of your marketing materials doesn't match your message, your campaign is ineffective. Furthermore, the design of your website should match your letterhead, business cards, etc... We'll create a design that not only speaks a highly-converting message to your audience but can be applied to all mediums.
What is online marketing? All the terminology can be confusing. Simply stated, online marketing is Connecting YOU with your Online Customers. In this day and age, there are many ways to accomplish that goal. GNM will put together a custom online marketing strategy that meets your goals and objectives while still meeting your ROI and budgetary goals. Browse our services to learn more.
Pay Per Click Advertising, or PPC, involves a bidding process against your competitors. Each time a visitor clicks on your advertisement, you Pay. This is a good strategy for some businesses, but it is a waste of money for others. How should you decide if PPC is right for your business? How much should you pay per click? Through the correct market research and keyword analysis, we'll help you decide!
Ever feel like you're being followed? Thats because you probably are! Retargeting is a strategy that most major online retailers use to follow you around and advertise to you online based on what pages you visited on their site. We'll help you figure out if it's the right strategy for your business and help you setup a campaign of your very own!
A mobile strategy is a must. We'll help you design a campaign that is effective on all devices across all mediums.
Facebook, LinkedIn, Twitter, Pinterest, etc....There's so much out there! How do you know which social media venue is right for your business, your strategy and, most importantly, your customers? The experts at GNM will help you decide!
One of the best ways to interact with your customers is through email. Creating an integrated email marketing strategy, however, is more difficult than it sounds. Let us work with you to synchronize your emails with your broader digital marketing strategy for optimal effectiveness.
A lot of people are asking, "Why is SEO important?" or "Why do I need SEO?". Search Engine Optimization or "SEO" is the building block of any online marketing strategy. Think about it like this: You are offering something (a product or a service) to online customers. Online customers are searching for your product or service by using a set of keywords. SEO is the process of determining the exact keywords that people are using to search for your business and then making sure your website is able to be found. Matching YOU up with your CUSTOMERS.
In today's online world, design is everything. You need something that will look good and communicate your message in all mediums at all times. Your website needs to be viewable in every format on every device. The designers at GNM know this and will make sure that your media is optimized and looks great anywhere at anytime!
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See Examples of Our Design Work
Learn More About What We Offer
An independant artist who needed to boost online salesRead Case Study
A Data Analytics company who needed to drive trafficRead Case Study
An apartment leasing agency who wanted a greater presence online and needed to create a resource for tenantsRead Case Study
A professional musician who needed greater exposureRead Case Study
Industry: Apartment Rentals
Location: Chicago, IL
Family Properties is an apartment leasing agency with several properties in Chicago and Evanston, IL. They required online marketing strategy development, Social Media, and a new website build.
Industry: Art Sales
Location: Morgantown, PA
Lily Pond Studios is an independently owned art gallery who needed to boost sales. GNM designed and implemented an integrated digital marketing strategy with a new website design and rollout.
Location: Chicago, IL
Gail Williams is a world-renown musician and Northwestern University professor based out of Chicago, IL. GNM helped her create a stronger online presence and increase CD sales through a new website and digital marketing strategy.
Industry: Data Analysis/Business Intelligence
Location: Chicago, IL
ADVIZOR Solutions wanted to develop a targeted campaign using the 2012 presidential election to drive interest in their product. GNM developed a strategy and rolled out an email marketing campaign and corresponding microsite.
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