How Search Works

future user

Check out this great visualization by Google on How Search Works.

How does Google work? What exactly happens when I do a search on Google? These are questions that seem like a mystery to most people…understandably so. There is no simple answer to this question, as search algorithms are updated daily and search results seem to fluctuate with the wind. The one constant variable though is the fact that one of search engines’ (Google, Bing, Yahoo, etc…) primary goal is to provide you, the user, with the most relevant search results possible. It is vitally important to keep this in mine when creating site content (layout, images, copy). If you create content that your visitors find valuable, Google will also find this valuable and you will see this reflecting in your Search Ranking results (and hopefully traffic to your website)